The new generation seems to have forgotten what innovation is, Japan has been number one in the world for being innovative. My grandmother has experienced the Second World War in Japan and witnessed the economic depression period in Japan. But why Japan can recover from that so quickly. It’s all because of being innovative. During time of crisis, Japanese will try to creative new and innovative products to evoke the market, especially in the period between 1970’s and 1980’s. The new generation likes to be online , playing games and looking related gadget as much as I do, but I am not wasting my time on internet games but instead of I surf the internet to search for new and innovative ideas and products. That is why I built this brand, kirakuu, my purpose and mission is to develop new products which will improve our life, like my first developed product, the low sugar rice cooker and then the my Shape up A2. Hopefully our innovative products can help to enhance the economy in Japan as well as inspiring the new generation to be innovative.
